The biggest mental barrier to creating videos as learning and development resources is the perceived need to invest excessive time and money into unfamiliar and highly technical equipment and software to produce a premium product. Videos can be hugely expensive, and creating a micro-learning gallery of videos can be perceived to be well beyond the reach of smaller organisations. Costs incurred in instructional design, filming, editing and final production values make companies that are dipping their toes in the online learning environment very reluctant to move in any direction where ROI can be complicated to calculate, and upfront costs are many and varied.
This is an outdated stigma. Video doesn’t need to be this complex to create. It doesn’t need to be expensive and involve a lot of heavy production values to make it engaging, informative and effective. An excellent example of this is the Paperslide video series; these training videos are created in one take using a mobile phone, immediately removing the financial barrier of entry for smaller organisations looking to begin offering resources in this format. They are visually engaging, and cleverly utilise the short time given to the micro-learning topic presented.
There is no longer any excuse not to embrace video as a part of your learning and development offering, and to do so on a minimal budget with highly effective results.